@import url('tokens.css');

/* =============== base =============== */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 110px; }
body {
  margin: 0; font-family: var(--font); color: var(--ink); background: var(--bg);
  font-size: 16px; line-height: 1.55; -webkit-font-smoothing: antialiased;
}
img, svg, video { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; }
ul, ol { margin: 0; padding: 0; list-style: none; }
h1,h2,h3,h4,h5 { margin: 0; font-family: var(--font-display); letter-spacing: -.035em; line-height: 1.06; font-weight: 800; }
p { margin: 0; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 6px; }

/* =============== layout =============== */
.wrap { --wrap-pad: 24px; width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--wrap-pad); }
.wrap-wide { max-width: var(--maxw-wide); }
.section { padding: 96px 0; }
.section-sm { padding: 56px 0; }
.section-soft { background: var(--grey-100); }
.grid { display: grid; gap: 20px; }
.g2 { grid-template-columns: repeat(2, 1fr); }
.g3 { grid-template-columns: repeat(3, 1fr); }
.g4 { grid-template-columns: repeat(4, 1fr); }
.center { text-align: center; }
.stack-sm > * + * { margin-top: 10px; }
.stack   > * + * { margin-top: 18px; }
.stack-lg > * + * { margin-top: 28px; }
.section-head { max-width: 780px; margin: 0 auto 48px; text-align: center; }
.section-head p { color: var(--ink-3); margin-top: 16px; font-size: 17px; }
.section-head-left { max-width: none; margin: 0 0 40px; text-align: left; display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; }
.section-head-left p { margin-top: 10px; }

/* тёмная секция с зерном и красным свечением */
.section-dark { position: relative; background: #000; color: var(--on-dark); overflow: hidden; }
.section-dark::after {
  content: ''; position: absolute; inset: 0; background-image: var(--grain);
  opacity: .5; mix-blend-mode: overlay; pointer-events: none;
}
.section-dark > * { position: relative; z-index: 1; }
.section-dark .lead, .section-dark .muted { color: var(--on-dark-2); }

/* =============== type =============== */
.h1 { font-size: clamp(31px, 5vw, 64px); letter-spacing: -.04em; line-height: 1.05; }
.h2 { font-size: clamp(30px, 4.4vw, 54px); letter-spacing: -.038em; }
.h3 { font-size: clamp(22px, 2.4vw, 32px); letter-spacing: -.03em; }
.h4 { font-size: 21px; letter-spacing: -.025em; }
.h5 { font-size: 16px; letter-spacing: -.015em; }
.lead { font-size: clamp(16px, 1.3vw, 18px); color: var(--ink-3); line-height: 1.6; }
.muted { color: var(--ink-3); }
.small { font-size: 14px; }
.xsmall { font-size: 12.5px; }
.mono-num { font-variant-numeric: tabular-nums; }
.grad-text, .accent { color: var(--red); }
.eyebrow { display: inline-block; font-size: 12.5px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--red); margin-bottom: 12px; }
.section-dark .eyebrow { color: #FF8A6B; }

/* =============== buttons =============== */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  padding: 14px 26px; border-radius: var(--r-pill); border: 1px solid transparent;
  background: var(--grad-red); color: #fff;
  font-weight: 600; font-size: 16px; letter-spacing: -.01em; white-space: nowrap;
  transition: transform .18s cubic-bezier(.2,.7,.3,1), box-shadow .18s, background .18s, color .18s, border-color .18s;
  box-shadow: var(--sh-red);
}
.btn:hover { transform: translateY(-1px); box-shadow: 0 14px 36px rgba(255,59,29,.5); }
.btn-primary { background: var(--grad-red); }
.btn-dark { background: #101012; color: #fff; box-shadow: none; }
.btn-dark:hover { background: #202024; box-shadow: var(--sh-md); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line); box-shadow: none; }
.btn-ghost:hover { background: var(--grey-100); border-color: var(--grey-200); }
.btn-white { background: #fff; color: var(--ink); box-shadow: none; }
.btn-white:hover { background: var(--grey-100); }
.btn-dark-ghost { background: rgba(255,255,255,.06); color: #fff; border-color: rgba(255,255,255,.22); box-shadow: none; backdrop-filter: blur(8px); }
.btn-dark-ghost:hover { background: rgba(255,255,255,.14); }
.btn-lg { padding: 17px 32px; font-size: 17px; }
.btn-sm { padding: 10px 18px; font-size: 14.5px; }
.btn-block { width: 100%; }
.btn .arr { display: inline-grid; place-items: center; }
.btn .arr svg { width: 14px; height: 14px; }
.link-arrow { display: inline-flex; align-items: center; gap: 7px; font-weight: 600; color: var(--red); font-size: 15px; }
.link-arrow svg { transition: transform .18s; }
.link-arrow:hover svg { transform: translateX(3px); }
.section-dark .link-arrow { color: #FF8A6B; }

/* =============== badges =============== */
.badge {
  display: inline-flex; align-items: center; align-self: flex-start; gap: 6px;
  padding: 5px 12px; border-radius: var(--r-pill);
  background: var(--red-soft); color: var(--red-600); font-size: 12.5px; font-weight: 600;
}
.badge-pink, .badge-red { background: var(--red); color: #fff; }
.badge-blue { background: var(--grey-150); color: var(--ink-2); }
.badge-green { background: #E8F7EE; color: #0C7C39; }
.badge-amber { background: #FFF4E0; color: #9A6100; }
.badge-hit { background: var(--red); color: #fff; }
.badge-sale { background: var(--ink); color: #fff; }
.badge-glass { background: rgba(255,255,255,.12); color: #fff; border: 1px solid rgba(255,255,255,.2); backdrop-filter: blur(8px); }

/* =============== announce =============== */
.announce { background: #000; color: rgba(255,255,255,.82); font-size: 13.5px; text-align: center; padding: 9px 16px; }
.announce a { display: inline-flex; gap: 7px; align-items: center; }
.announce a:hover { color: #fff; }
.announce b { color: var(--red); }

/* =============== плавающий pill-навбар =============== */
.nav-outer { position: sticky; top: 20px; z-index: 60; margin-bottom: -88px; }
.nav {
  display: flex; align-items: center; gap: 10px; min-width: 0; height: 68px; padding: 0 12px 0 20px;
  border-radius: var(--r-pill); background: rgba(255,255,255,.07);
  border: 1px solid rgba(255,255,255,.16); backdrop-filter: blur(16px);
  box-shadow: 0 20px 50px rgba(0,0,0,.35);
}
.is-light .nav { background: rgba(255,255,255,.86); border-color: var(--line); box-shadow: 0 10px 30px rgba(14,14,16,.10); }
.brand { display: flex; align-items: center; gap: 10px; font-weight: 700; font-size: 19px; letter-spacing: -.03em; color: #fff; white-space: nowrap; }
.is-light .brand { color: var(--ink); }
.footer .brand { color: #fff; }
/* знак без подложки: белый на тёмном, красный — на светлой «таблетке» навбара */
.brand-mark {
  width: 30px; height: 30px; flex: 0 0 30px; display: block;
  background: url('../../public/img/logo-white.webp') center / contain no-repeat;
}
.is-light .brand-mark { background-image: url('../../public/img/logo-red.webp'); }

.nav-links { display: flex; align-items: center; gap: 2px; min-width: 0; margin-inline: auto; }
.nav-link { padding: 9px 13px; border-radius: var(--r-pill); font-weight: 500; font-size: 15.5px; color: rgba(255,255,255,.86); display: inline-flex; align-items: center; gap: 6px; }
.nav-link:hover { background: rgba(255,255,255,.12); color: #fff; }
.nav-link.is-active { color: #fff; background: rgba(255,255,255,.14); }
.is-light .nav-link { color: var(--ink-2); }
.is-light .nav-link:hover, .is-light .nav-link.is-active { background: var(--grey-100); color: var(--ink); }
.nav-cta { display: flex; align-items: center; gap: 8px; flex: 0 0 auto; }
.nav-cta .btn-nav { background: #0E0E10; color: #fff; box-shadow: none; padding: 12px 22px; font-size: 15px; }
.nav-cta .btn-nav:hover { background: #26262B; }
.is-light .nav-cta .btn-nav { background: var(--grad-red); box-shadow: var(--sh-red); }
.nav-burger { display: none; width: 42px; height: 42px; border-radius: 50%; border: 1px solid rgba(255,255,255,.22); background: transparent; align-items: center; justify-content: center; }
.nav-burger span { display: block; width: 16px; height: 2px; background: #fff; border-radius: 2px; position: relative; }
.nav-burger span::before, .nav-burger span::after { content: ''; position: absolute; left: 0; width: 16px; height: 2px; background: #fff; border-radius: 2px; }
.nav-burger span::before { top: -5px; } .nav-burger span::after { top: 5px; }
.is-light .nav-burger { border-color: var(--line); }
.is-light .nav-burger span, .is-light .nav-burger span::before, .is-light .nav-burger span::after { background: var(--ink); }

/* мегаменю */
.has-drop { position: relative; }
.drop {
  position: absolute; top: calc(100% + 14px); left: 50%; transform: translateX(-50%) translateY(-6px); width: 620px; padding: 12px;
  background: #131315; border: 1px solid rgba(255,255,255,.12); border-radius: var(--r-lg);
  box-shadow: var(--sh-dark); display: grid; grid-template-columns: 1fr 1fr; gap: 4px;
  opacity: 0; visibility: hidden; transition: .18s;
}
.has-drop:hover .drop, .has-drop:focus-within .drop { opacity: 1; visibility: visible; transform: translateX(-50%) translateY(0); }
.is-light .drop { background: #fff; border-color: var(--line); box-shadow: var(--sh-lg); }
.drop-item { display: flex; gap: 12px; padding: 11px; border-radius: var(--r-sm); }
.drop-item:hover { background: rgba(255,255,255,.07); }
.is-light .drop-item:hover { background: var(--grey-100); }
.drop-ico { width: 36px; height: 36px; flex: 0 0 36px; border-radius: 10px; display: grid; place-items: center; background: rgba(255,59,29,.16); color: var(--red); }
.drop-ico svg { width: 18px; height: 18px; }
.drop-item h5 { font-size: 15px; margin-bottom: 2px; color: #fff; }
.drop-item p { font-size: 13px; color: rgba(255,255,255,.6); line-height: 1.4; }
.is-light .drop-item h5 { color: var(--ink); }
.is-light .drop-item p { color: var(--ink-3); }

.nav-outer .wrap { position: relative; }
.mobile-menu {
  display: none; position: absolute; top: calc(100% + 10px);
  left: var(--wrap-pad); right: var(--wrap-pad); z-index: 70;
  border-radius: var(--r-lg); background: #131315; border: 1px solid rgba(255,255,255,.12);
  padding: 8px 0 14px; box-shadow: var(--sh-dark);
}
.mobile-menu.is-open { display: block; }
.mobile-menu a.m-link { display: block; padding: 12px 20px; font-weight: 600; font-size: 16px; color: #fff; border-bottom: 1px solid rgba(255,255,255,.07); }
.mobile-menu .m-cta { padding: 14px 20px 0; display: grid; gap: 8px; }
.m-mail {
  display: flex; align-items: center; gap: 10px; padding: 14px 20px 2px;
  font-size: 15px; font-weight: 600; color: #fff; letter-spacing: -.01em;
}
.m-mail svg { width: 18px; height: 18px; color: var(--red); flex: 0 0 18px; }
.m-mail:hover { color: var(--red); }
.is-light .m-mail { color: var(--ink); }
.is-light .m-mail:hover { color: var(--red); }
.is-light .mobile-menu { background: #fff; border-color: var(--line); }
.is-light .mobile-menu a.m-link { color: var(--ink); border-color: var(--line-2); }

/* =============== HERO =============== */
.hero {
  position: relative; overflow: hidden; background: #000;
  padding: 150px 0 36px; text-align: center; color: #fff;
}
.hero::before { content: ''; position: absolute; inset: 0; background: var(--grad-hero); }
/* лучи света сверху-слева + виньетка по краям */
.hero-fx { position: absolute; inset: 0; pointer-events: none; z-index: 0; }
.hero-fx::before {
  content: ''; position: absolute; inset: -10% -20% 30% -20%;
  background: repeating-linear-gradient(96deg, rgba(255,232,222,.13) 0 3px, rgba(255,255,255,0) 3px 30px);
  -webkit-mask-image: radial-gradient(62% 78% at 17% -4%, #000 0%, rgba(0,0,0,.5) 42%, transparent 76%);
  mask-image: radial-gradient(62% 78% at 17% -4%, #000 0%, rgba(0,0,0,.5) 42%, transparent 76%);
}
.hero-fx::after {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(88% 62% at 50% 26%, transparent 42%, rgba(0,0,0,.42) 78%, rgba(0,0,0,.72) 100%);
}
.hero::after { content: ''; position: absolute; inset: 0; background-image: var(--grain); opacity: .55; mix-blend-mode: overlay; pointer-events: none; }
.hero > * { position: relative; z-index: 1; }
/* в герое кегль крупнее общего .h1 — это главный якорь первого экрана */
.hero h1 { font-size: clamp(32px, 5.8vw, 84px); line-height: 1.02; letter-spacing: -.045em; max-width: 26ch; margin: 0 auto 20px; }
.hero .lead { color: rgba(255,255,255,.8); max-width: 820px; margin: 0 auto; font-size: 18px; }
.hero-actions { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; margin-top: 18px; }
.hero-note { margin-top: 22px; display: flex; flex-wrap: wrap; gap: 8px 22px; justify-content: center; font-size: 14px; color: rgba(255,255,255,.6); }
.hero-note span { display: inline-flex; align-items: center; gap: 7px; }
.tick { width: 16px; height: 16px; border-radius: 50%; background: var(--red); display: inline-grid; place-items: center; flex: 0 0 16px; }
.tick svg { width: 8px; height: 8px; color: #fff; }
.hero-shot { margin-top: 8px; }
.hero-shot-inner {
  max-width: 720px; margin-inline: auto;
  border-radius: var(--r-xl); padding: 12px;
  background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.16);
  box-shadow: 0 30px 90px rgba(0,0,0,.6), 0 -10px 70px rgba(255,59,29,.22), inset 0 1px 0 rgba(255,255,255,.12);
  backdrop-filter: blur(6px);
}
.hero-shot img { width: 100%; display: block; }

/* =============== макет окна (browser window) =============== */
.win { background: #fff; border-radius: var(--r-md); overflow: hidden; box-shadow: var(--sh-sm); }
.win-bar { display: flex; gap: 6px; padding: 12px 14px; }
.win-bar i { width: 11px; height: 11px; border-radius: 50%; display: block; }
.win-bar i:nth-child(1) { background: #FF5F57; }
.win-bar i:nth-child(2) { background: #FEBC2E; }
.win-bar i:nth-child(3) { background: #28C840; }
.win-body { padding: 4px 16px 18px; }
.win-title { font-weight: 700; font-size: 15px; margin-bottom: 12px; }
.win-row { display: flex; align-items: center; gap: 11px; padding: 11px 12px; border-radius: var(--r-sm); background: var(--grey-100); margin-bottom: 8px; }
.win-row:last-child { margin-bottom: 0; }
.win-row .ico { width: 30px; height: 30px; border-radius: var(--r-xs); background: #fff; display: grid; place-items: center; color: var(--red); flex: 0 0 30px; box-shadow: var(--sh-xs); }
.win-row .ico svg { width: 15px; height: 15px; }
.win-row .nm { font-weight: 600; font-size: 14.5px; }
.win-row .st { margin-left: auto; font-size: 11.5px; font-weight: 700; padding: 4px 10px; border-radius: var(--r-pill); }
.st-done { background: var(--red); color: #fff; }
.st-wait { background: var(--red-soft); color: var(--red-600); }
.win-line { display: flex; align-items: flex-start; gap: 10px; padding: 10px 0; border-bottom: 1px solid var(--line-2); }
.win-line:last-child { border-bottom: 0; }
.win-line::before { content: ''; width: 3px; align-self: stretch; border-radius: 2px; background: var(--red); flex: 0 0 3px; }
.win-line b { display: block; font-size: 14.5px; }
.win-line span { font-size: 12.5px; color: var(--ink-3); }
.win-graph { display: flex; align-items: flex-end; gap: 8px; height: 120px; padding: 8px 0 0; }
.win-graph i { flex: 1; height: 100%; border-radius: 4px 4px 0 0; background: var(--grey-150); position: relative; }
.win-graph i::after { content: ''; position: absolute; left: 0; right: 0; bottom: 0; border-radius: 4px 4px 0 0; background: var(--red); height: var(--v, 50%); }
.win-tags { position: relative; height: 118px; }
.win-tags span { position: absolute; font-size: 12.5px; color: var(--ink-4); display: inline-flex; align-items: center; gap: 6px; }
.win-tags span::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: currentColor; }
.win-tags .is-on { color: var(--ink); font-weight: 600; }
.win-tags .is-on::before { background: var(--red); }

/* =============== карточки-фичи (как в референсе) =============== */
.feature-card { background: var(--grey-150); border-radius: var(--r-xl); overflow: hidden; display: flex; flex-direction: column; height: 100%; transition: transform .2s; }
.feature-card:hover { transform: translateY(-4px); }
.fc-top { padding: 26px 26px 30px; display: flex; }
.fc-top .win { width: 100%; display: flex; flex-direction: column; }
@media (min-width: 1081px) { .fc-top .win { min-height: 282px; } }
.fc-top .win-body { flex: 1; }
.fc-bot { background: #fff; padding: 26px; flex: 1; }
.fc-bot h3 { font-size: 24px; letter-spacing: -.03em; margin-bottom: 8px; }
.fc-bot p { color: var(--ink-3); font-size: 15.5px; }

/* =============== карточки =============== */
.card { background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); padding: 24px; transition: .18s; height: 100%; }
.card:hover { border-color: var(--red-line); box-shadow: var(--sh-md); }
.card-ico { width: 44px; height: 44px; border-radius: var(--r-sm); display: grid; place-items: center; margin-bottom: 14px; color: #fff; background: var(--grad-red); }
.card-ico svg { width: 20px; height: 20px; }
.card h4 { margin-bottom: 7px; }
.card p { color: var(--ink-3); font-size: 15px; }
.bg-purple, .bg-pink, .bg-blue, .bg-amber { background: var(--grad-red); }
.bg-blue { background: #101012; }
.bg-amber { background: linear-gradient(96deg,#7A0A18,#C8102E); }

.flist { display: grid; gap: 11px; }
.flist li { display: flex; gap: 11px; align-items: flex-start; font-size: 15.5px; }
.flist .tick { margin-top: 4px; }
.section-dark .flist li { color: var(--on-dark-2); }

/* =============== табы =============== */
.tabs { display: flex; gap: 7px; flex-wrap: wrap; justify-content: center; margin-bottom: 40px; }
.tab { padding: 11px 20px; border-radius: var(--r-pill); border: 1px solid var(--line); background: #fff; font-weight: 600; font-size: 15px; color: var(--ink-2); transition: .16s; }
.tab:hover { border-color: var(--ink-4); }
.tab[aria-selected="true"] { background: var(--ink); border-color: var(--ink); color: #fff; }
.tab-panel { display: none; }
.tab-panel.is-active { display: block; }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.split.rev > *:first-child { order: 2; }
.shot { border-radius: var(--r-xl); background: var(--grey-100); padding: 20px; }
.shot img { width: 100%; height: auto; max-height: 420px; object-fit: contain; border-radius: var(--r-md); }

/* =============== статистика (крупные красные цифры) =============== */
.stat-band { display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; }
.stat { }
.stat-num { font-size: clamp(34px, 4vw, 52px); font-weight: 800; letter-spacing: -.045em; color: var(--red); line-height: 1; }
.stat-label { margin-top: 10px; font-size: 14.5px; color: var(--ink-3); max-width: 22ch; }
.section-dark .stat-label { color: var(--on-dark-3); }

/* =============== форматы =============== */
.format-card { background: var(--grey-150); border-radius: var(--r-xl); overflow: hidden; display: flex; flex-direction: column; transition: transform .2s; height: 100%; }
.format-card:hover { transform: translateY(-4px); }
.format-media { padding: 22px 22px 0; }
.format-media img { border-radius: var(--r-md); aspect-ratio: 4 / 3; object-fit: cover; width: 100%; height: auto; background: #000; }
.format-body { background: #fff; margin-top: 22px; padding: 22px; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.format-body .metrics { display: flex; gap: 20px; margin-top: auto; padding-top: 16px; border-top: 1px solid var(--line-2); }
.format-body .metrics div { font-size: 12.5px; color: var(--ink-3); }
.format-body .metrics b { display: block; font-size: 20px; color: var(--red); letter-spacing: -.02em; font-weight: 800; }

/* =============== шаги =============== */
.steps { counter-reset: s; display: grid; grid-template-columns: repeat(4,1fr); gap: 20px; }
.step { background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); padding: 24px; }
.step::before {
  counter-increment: s; content: '0' counter(s);
  display: block; font-size: 13px; font-weight: 800; letter-spacing: .1em; color: var(--red); margin-bottom: 14px;
}
.step h4 { margin-bottom: 7px; font-size: 18px; }
.step p { color: var(--ink-3); font-size: 14.5px; }
.step-body { display: contents; }
.section-dark .step { background: rgba(255,255,255,.04); border-color: var(--line-dark); }
.section-dark .step p { color: var(--on-dark-3); }

/* =============== кейсы =============== */
.case-card { display: block; background: var(--grey-150); border-radius: var(--r-xl); overflow: hidden; transition: transform .2s; height: 100%; }
.case-card:hover { transform: translateY(-4px); }
.case-media { position: relative; aspect-ratio: 16/9; overflow: hidden; background: #000; margin: 18px 18px 0; border-radius: var(--r-md); }
.case-media img { width: 100%; height: 100%; object-fit: cover; }
.case-tag { position: absolute; left: 12px; top: 12px; }
.case-body { background: #fff; margin-top: 18px; padding: 22px; }
.case-body h4 { margin: 8px 0 7px; font-size: 19px; }
.case-kpis { display: flex; gap: 20px; margin-top: 16px; padding-top: 14px; border-top: 1px solid var(--line-2); }
.case-kpis b { display: block; font-size: 24px; color: var(--red); letter-spacing: -.03em; font-weight: 800; }
.case-kpis span { font-size: 12px; color: var(--ink-3); }
.case-logo { font-weight: 800; letter-spacing: -.03em; font-size: 16px; display: flex; align-items: center; gap: 8px; }
.logo-dot { width: 10px; height: 10px; border-radius: 50%; background: var(--red); display: inline-block; }

.case-hero { position: relative; background: #000; color: #fff; padding: 170px 0 56px; overflow: hidden; }
.case-hero::before { content: ''; position: absolute; inset: 0; background: var(--grad-hero); }
.case-hero::after { content: ''; position: absolute; inset: 0; background-image: var(--grain); opacity: .5; mix-blend-mode: overlay; }
.case-hero > * { position: relative; z-index: 1; }
.case-hero .lead { color: rgba(255,255,255,.76); }
.case-meta { display: grid; grid-template-columns: repeat(4,1fr); gap: 20px; padding: 22px 24px; border-radius: var(--r-lg); background: var(--grey-100); margin: 28px 0; }
.case-meta dt { font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: var(--ink-4); font-weight: 700; margin-bottom: 4px; }
.case-meta dd { margin: 0; font-weight: 700; font-size: 15px; }
.prose { max-width: 760px; margin-inline: auto; }
.prose h2 { font-size: 30px; margin: 40px 0 12px; }
.prose h3 { font-size: 21px; margin: 28px 0 8px; }
.prose p { color: var(--ink-2); margin-bottom: 14px; }
.prose ul { display: grid; gap: 9px; margin: 6px 0 18px; }
.prose ul li { display: flex; gap: 10px; color: var(--ink-2); }
.prose ul li::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--red); margin-top: 10px; flex: 0 0 6px; }
.pullquote { border-left: 3px solid var(--red); padding: 6px 0 6px 22px; margin: 28px 0; font-size: 22px; font-weight: 700; letter-spacing: -.025em; line-height: 1.35; }
.result-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; margin: 24px 0 6px; }
.result-tile { background: var(--grey-100); border-radius: var(--r-lg); padding: 24px; }
.result-tile b { display: block; font-size: 40px; font-weight: 800; color: var(--red); letter-spacing: -.045em; line-height: 1; }
.result-tile span { display: block; margin-top: 8px; font-size: 13.5px; color: var(--ink-3); }

/* =============== отзывы =============== */
.quote-card { background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); padding: 26px; display: flex; flex-direction: column; gap: 18px; height: 100%; }
.quote-card p { font-size: 16px; color: var(--ink-2); letter-spacing: -.01em; }
.quote-mark { display: none; }
.who { display: flex; align-items: center; gap: 12px; margin-top: auto; }
.avatar { width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; color: #fff; font-weight: 700; font-size: 15px; flex: 0 0 44px; background: var(--grad-red); }
.who b { display: block; font-size: 15px; }
.who span { font-size: 13px; color: var(--ink-3); }
.stars { display: flex; gap: 2px; color: var(--red); }
.stars svg { width: 16px; height: 16px; }
.section-dark .quote-card { background: rgba(255,255,255,.05); border-color: var(--line-dark); }
.section-dark .quote-card p { color: var(--on-dark-2); }
.section-dark .who span { color: var(--on-dark-3); }

/* =============== логотипы =============== */
.logos { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 16px 44px; }
.logo-item { font-weight: 800; font-size: 20px; letter-spacing: -.03em; color: var(--ink-4); display: flex; align-items: center; gap: 8px; }
.section-dark .logo-item { color: rgba(255,255,255,.42); }
.logo-item .logo-dot { background: currentColor; }

/* =============== интеграции =============== */
.int-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.int-grid.cols-2 { grid-template-columns: repeat(2, 1fr); }
.int-tile { background: #fff; border: 1px solid var(--line); border-radius: var(--r-md); padding: 15px 16px; display: flex; align-items: center; gap: 11px; font-weight: 600; font-size: 14.5px; }
.int-tile:hover { border-color: var(--red-line); }
.int-dot { width: 32px; height: 32px; border-radius: var(--r-xs); display: grid; place-items: center; color: #fff; font-size: 11px; font-weight: 800; flex: 0 0 32px; }

/* =============== тарифы =============== */
.price-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: stretch; }
.price-card { background: #fff; border: 1px solid var(--line); border-radius: var(--r-xl); padding: 28px; display: flex; flex-direction: column; gap: 16px; position: relative; height: 100%; }
.price-card.is-featured { background: #0E0E10; color: #fff; border-color: #0E0E10; }
.price-card.is-featured .muted, .price-card.is-featured .price-old { color: rgba(255,255,255,.55); }
.price-card.is-featured ul li { color: rgba(255,255,255,.82); }
.price-ribbon { position: absolute; top: 18px; right: 18px; background: var(--grad-red); color: #fff; font-size: 11.5px; font-weight: 700; padding: 5px 12px; border-radius: var(--r-pill); }
.price-old { font-size: 14.5px; color: var(--ink-4); text-decoration: line-through; }
.price-amount { display: flex; align-items: baseline; gap: 7px; flex-wrap: wrap; }
.price-amount b { font-size: 38px; font-weight: 800; letter-spacing: -.04em; line-height: 1; }
.price-amount b.is-text { font-size: 26px; }
.price-amount span { color: var(--ink-3); font-size: 14px; }
.price-card.is-featured .price-amount span { color: rgba(255,255,255,.6); }
.price-card ul { display: grid; gap: 10px; font-size: 15px; }
.price-card ul li { display: flex; gap: 10px; align-items: flex-start; }
.price-card ul li .tick { margin-top: 3px; }
.toggle { display: inline-flex; padding: 4px; background: var(--grey-100); border-radius: var(--r-pill); gap: 4px; }
.toggle button { padding: 9px 20px; border-radius: var(--r-pill); border: 0; background: transparent; font-weight: 600; font-size: 14.5px; color: var(--ink-3); }
.toggle button[aria-pressed="true"] { background: #fff; color: var(--ink); box-shadow: var(--sh-xs); }

/* =============== таблица =============== */
.cmp { width: 100%; border-collapse: collapse; font-size: 15px; background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; }
.cmp th, .cmp td { padding: 14px 18px; text-align: left; border-bottom: 1px solid var(--line-2); }
.cmp thead th { background: var(--grey-100); font-size: 14px; }
.cmp td:not(:first-child), .cmp th:not(:first-child) { text-align: center; }
.cmp tbody tr:last-child td { border-bottom: 0; }
.cmp .yes { color: var(--red); font-weight: 800; }
.cmp .no { color: var(--ink-4); }

/* =============== промо =============== */
.promo { position: relative; overflow: hidden; background: #000; border-radius: var(--r-xl); padding: 40px; color: #fff; display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.promo::before { content: ''; position: absolute; inset: 0; background: radial-gradient(70% 120% at 15% 50%, rgba(255,59,29,.5), transparent 65%); }
.promo::after { content: ''; position: absolute; inset: 0; background-image: var(--grain); opacity: .45; mix-blend-mode: overlay; }
.promo > * { position: relative; z-index: 1; }
.promo-text { flex: 1; min-width: 260px; }
.promo h3 { font-size: 26px; margin-bottom: 8px; }
.promo p { color: rgba(255,255,255,.72); font-size: 15.5px; }
.promo-actions { display: flex; gap: 10px; flex-wrap: wrap; }
.promo-sale { font-size: 62px; font-weight: 800; line-height: 1; letter-spacing: -.05em; color: var(--red); }

/* =============== FAQ =============== */
.faq { max-width: 840px; margin-inline: auto; display: grid; gap: 10px; }
.faq-item { border: 1px solid var(--line); border-radius: var(--r-lg); background: #fff; overflow: hidden; }
.faq-item.is-open { border-color: var(--red-line); }
.faq-q { width: 100%; background: none; border: 0; text-align: left; padding: 19px 52px 19px 22px; font-size: 17px; font-weight: 700; letter-spacing: -.02em; position: relative; color: var(--ink); }
.faq-q::after { content: ''; position: absolute; right: 22px; top: 50%; width: 10px; height: 10px; margin-top: -7px; border-right: 2px solid var(--red); border-bottom: 2px solid var(--red); transform: rotate(45deg); transition: transform .2s; }
.faq-item.is-open .faq-q::after { transform: rotate(-135deg); margin-top: -2px; }
.faq-a { max-height: 0; overflow: hidden; transition: max-height .26s ease; }
.faq-a p { padding: 0 52px 20px 22px; color: var(--ink-3); font-size: 15.5px; }

/* =============== CTA =============== */
.cta { position: relative; overflow: hidden; background: #000; border-radius: var(--r-2xl); padding: 72px 40px; text-align: center; color: #fff; }
.cta::before { content: ''; position: absolute; inset: 0; background: radial-gradient(80% 120% at 50% 130%, rgba(255,59,29,.55), rgba(200,16,46,.2) 45%, transparent 70%); }
.cta::after { content: ''; position: absolute; inset: 0; background-image: var(--grain); opacity: .5; mix-blend-mode: overlay; }
.cta > * { position: relative; z-index: 1; }
.cta h2 { margin-bottom: 14px; }
.cta .lead { color: rgba(255,255,255,.75); max-width: 580px; margin-inline: auto; }
.cta-actions { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; margin-top: 28px; }

/* =============== формы =============== */
.form-card { background: #fff; border: 1px solid var(--line); border-radius: var(--r-xl); padding: 28px; box-shadow: var(--sh-md); }
.field { display: grid; gap: 6px; margin-bottom: 14px; }
.field label { font-size: 13.5px; font-weight: 600; color: var(--ink-2); }
.field input, .field select, .field textarea {
  padding: 12px 15px; border: 1px solid var(--line); border-radius: var(--r-sm); font: inherit; font-size: 15px; background: #fff; width: 100%;
}
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--red); box-shadow: 0 0 0 3px rgba(255,59,29,.12); }
.field textarea { min-height: 100px; resize: vertical; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.form-note { font-size: 12.5px; color: var(--ink-4); margin-top: 12px; }
.form-ok { display: none; background: var(--red-soft); border: 1px solid var(--red-line); color: var(--red-600); padding: 12px 15px; border-radius: var(--r-sm); font-weight: 600; font-size: 14.5px; margin-bottom: 14px; }
.form-ok.is-visible { display: block; }
.search-box { background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.16); border-radius: var(--r-lg); padding: 12px; backdrop-filter: blur(10px); margin: 30px auto 0; max-width: 540px; }
.search-row { display: flex; gap: 8px; }
.search-row input { flex: 1; padding: 14px 18px; border-radius: var(--r-pill); border: 1px solid rgba(255,255,255,.18); background: rgba(0,0,0,.3); color: #fff; font-size: 15.5px; font-family: inherit; min-width: 0; }
.search-row input::placeholder { color: rgba(255,255,255,.45); }
.search-row input:focus { outline: none; border-color: rgba(255,59,29,.7); }
.search-chips { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 12px; justify-content: center; }
.chip { display: inline-flex; align-items: baseline; gap: 5px; padding: 5px 11px; border-radius: var(--r-pill); background: rgba(255,255,255,.08); font-size: 12.5px; font-weight: 500; color: rgba(255,255,255,.8); }
.chip b { color: #FF8A6B; }
.chip:hover { background: rgba(255,255,255,.16); }

/* =============== footer =============== */
.footer { position: relative; overflow: hidden; background: #000; color: rgba(255,255,255,.62); padding: 72px 0 0; }
.footer::before { content: ''; position: absolute; inset: 0; background: var(--grad-footer); }
.footer::after { content: ''; position: absolute; inset: 0; background-image: var(--grain); opacity: .45; mix-blend-mode: overlay; pointer-events: none; }
.footer > * { position: relative; z-index: 1; }
.footer h5 { color: #fff; font-size: 15px; margin-bottom: 14px; letter-spacing: -.01em; }
.footer-grid { display: grid; grid-template-columns: minmax(0,1.7fr) minmax(0,1fr) minmax(0,1.2fr); gap: 32px 24px; }
.footer a { display: block; padding: 6px 0; font-size: 15px; }
.footer .brand { display: inline-flex; padding: 0; font-size: 21px; }
.footer a:hover { color: #fff; }
.footer-bottom { margin-top: 48px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,.12); display: flex; justify-content: space-between; gap: 14px; flex-wrap: wrap; font-size: 13.5px; }
.social { display: flex; gap: 9px; margin-top: 16px; }
.social a { width: 36px; height: 36px; border-radius: 50%; background: rgba(255,255,255,.08); display: grid; place-items: center; padding: 0; }
.social a:hover { background: var(--red); color: #fff; }
.social svg { width: 16px; height: 16px; }
.pay-row { display: flex; gap: 6px; flex-wrap: wrap; margin-top: 14px; }
.pay { height: 26px; padding: 0 10px; border-radius: var(--r-xs); border: 1px solid rgba(255,255,255,.16); display: inline-flex; align-items: center; font-size: 11px; font-weight: 700; letter-spacing: .03em; }
.wordmark {
  margin-top: 34px; font-weight: 800; letter-spacing: -.055em; line-height: .78;
  font-size: clamp(52px, 13.6vw, 208px); text-align: center; white-space: nowrap;
  background: var(--grad-wordmark); -webkit-background-clip: text; background-clip: text;
  color: transparent; -webkit-text-fill-color: transparent;
  transform: translateY(16%); user-select: none;
}

/* =============== прочее =============== */
.marquee { overflow: hidden; }
.marquee-track { display: flex; gap: 44px; width: max-content; animation: slide 34s linear infinite; }
@keyframes slide { to { transform: translateX(-50%); } }
.marquee:hover .marquee-track { animation-play-state: paused; }
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s cubic-bezier(.2,.7,.3,1), transform .6s cubic-bezier(.2,.7,.3,1); }
.reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } .marquee-track { animation: none; } }
.divider { height: 1px; background: var(--line); }
.pill-row { display: flex; flex-wrap: wrap; gap: 8px; }
.pill { padding: 7px 14px; border-radius: var(--r-pill); border: 1px solid var(--line); background: #fff; font-size: 13.5px; font-weight: 500; color: var(--ink-2); }
.section-dark .pill { background: rgba(255,255,255,.06); border-color: var(--line-dark); color: var(--on-dark-2); }
.page-hero { position: relative; overflow: hidden; background: #000; color: #fff; padding: 170px 0 64px; text-align: center; }
.page-hero::before { content: ''; position: absolute; inset: 0; background: var(--grad-hero); }
.page-hero::after { content: ''; position: absolute; inset: 0; background-image: var(--grain); opacity: .5; mix-blend-mode: overlay; }
.page-hero > * { position: relative; z-index: 1; }
.page-hero .lead { color: rgba(255,255,255,.76); max-width: 640px; margin: 16px auto 0; }
.crumbs { display: flex; gap: 8px; font-size: 13px; color: var(--ink-4); margin-bottom: 14px; flex-wrap: wrap; }
.page-hero .crumbs, .case-hero .crumbs { color: rgba(255,255,255,.5); justify-content: center; }
.crumbs a:hover { color: var(--red); }
.crumbs a:hover { color: #fff; }
.crumbs span::after { content: '/'; margin-left: 8px; }
.note-strip { display: flex; align-items: center; gap: 12px; padding: 16px 20px; border-radius: var(--r-md); background: var(--red-soft); color: var(--red-600); font-size: 15px; font-weight: 500; }
.img-cap { max-height: 380px; width: 100%; object-fit: contain; margin-inline: auto; }

/* =============== адаптив =============== */
@media (max-width: 1080px) {
  .drop { width: 440px; grid-template-columns: 1fr; }
  .split { grid-template-columns: 1fr; gap: 32px; }
  .split.rev > *:first-child { order: 0; }
  .g4, .int-grid, .steps, .case-meta, .stat-band { grid-template-columns: repeat(2, 1fr); }
  .price-grid, .g3, .result-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}
/* меню сворачивается в бургер раньше, чем перестаёт влезать в «таблетку» */
@media (max-width: 1140px) {
  .nav-links { display: none; }
  .nav-burger { display: inline-flex; }
  .nav-cta { margin-left: auto; }
}
@media (max-width: 900px) {
  .nav { height: 60px; padding: 0 8px 0 16px; }
  .nav-outer { top: 12px; margin-bottom: -72px; }
  .section { padding: 56px 0; }
  .section-sm { padding: 36px 0; }
  .section-head { margin-bottom: 32px; }
  .hero { padding-top: 118px; padding-bottom: 44px; }
  .hero .lead { font-size: 15.5px; }
  .hero-shot { margin-top: 40px; }
  .hero-shot-inner { padding: 8px; border-radius: var(--r-lg); }

  .g2 { grid-template-columns: 1fr; }
  .cmp-scroll { overflow-x: auto; -webkit-overflow-scrolling: touch; }
  .cmp { min-width: 600px; }
  .promo { padding: 24px; gap: 18px; }
  .promo-sale { font-size: 44px; }
  .page-hero, .case-hero { padding-top: 118px; padding-bottom: 44px; }
  .split { gap: 28px; }
  .cta { padding: 48px 24px; }
  .prose h2 { font-size: 25px; margin-top: 30px; }
  .pullquote { font-size: 19px; margin: 22px 0; }
}
@media (max-width: 560px) {
  body { font-size: 15.5px; }
  .g4, .int-grid, .steps, .case-meta, .footer-grid, .stat-band, .result-grid { grid-template-columns: 1fr; }
  .wrap { --wrap-pad: 16px; }
  .section { padding: 48px 0; }
  .section-head p { font-size: 15px; }

  /* герой */
  .hero { padding-top: 108px; padding-bottom: 36px; }
  .hero h1 { max-width: none; margin-bottom: 16px; }
  .hero-actions { gap: 10px; margin-top: 26px; }
  .hero-actions .btn { width: 100%; }
  .hero-note { gap: 6px 14px; font-size: 13px; }
  .hero-shot { margin-top: 32px; }

  /* карточки не должны вытягиваться */
  .card, .quote-card, .price-card, .form-card, .step { padding: 18px; }
  .fc-top { padding: 16px 16px 18px; }
  .fc-bot { padding: 20px 18px 22px; }
  .fc-bot h3 { font-size: 21px; }
  .format-media { padding: 14px 14px 0; }
  .format-body { margin-top: 14px; padding: 18px; }
  .case-media { margin: 14px 14px 0; }
  .case-body { margin-top: 14px; padding: 18px; }
  .shot { padding: 14px; }
  .shot img { max-height: 260px; }
  .win-body { padding: 2px 14px 14px; }
  .win-graph { height: 92px; }

  /* облако тегов в абсолютных координатах ломалось — переводим в обычный поток */
  .win-tags { position: static; height: auto; display: flex; flex-wrap: wrap; gap: 8px 12px; padding: 4px 0 2px; }
  .win-tags span { position: static !important; inset: auto !important; font-size: 12px; }

  /* типографика и мелочи */
  .h2 { font-size: clamp(24px, 7vw, 30px); }
  .h3 { font-size: 20px; }
  .stat-num { font-size: 34px; }
  .promo { padding: 20px; }
  .promo-sale { font-size: 38px; }
  .promo h3 { font-size: 20px; }
  .promo-actions { width: 100%; }
  .promo-actions .btn { flex: 1; }
  .cta { padding: 36px 20px; }
  .cta-actions .btn { width: 100%; }
  .faq-q { font-size: 15.5px; padding: 15px 44px 15px 16px; }
  .faq-a p { padding: 0 44px 16px 16px; font-size: 14.5px; }
  .tabs { gap: 6px; margin-bottom: 26px; }
  .tab { padding: 9px 15px; font-size: 14px; }
  .field-row { grid-template-columns: 1fr; }
  .field { margin-bottom: 10px; }
  .field textarea { min-height: 82px; }
  .form-card { padding: 18px; }
  .nav { padding-left: 14px; padding-right: 6px; }
  .nav-cta .btn-nav { display: none; }   /* дублируется в бургер-меню, в «таблетке» тесно */
  .footer { padding-top: 48px; }
  .footer-bottom { margin-top: 32px; }
  .wordmark { font-size: 22vw; margin-top: 26px; }
  .case-kpis, .format-body .metrics { gap: 14px; }
  .case-kpis b { font-size: 21px; }
}

/* =============== блоки для данных с источниками =============== */
.cite { display: block; margin-top: 8px; font-size: 12px; color: var(--ink-4); }
.cite a { color: var(--ink-3); text-decoration: underline; text-underline-offset: 2px; }
.cite a:hover { color: var(--red); }
.section-dark .cite { color: rgba(255,255,255,.45); }
.section-dark .cite a { color: rgba(255,255,255,.6); }

.callout { border: 1px solid var(--line); border-left: 3px solid var(--red); border-radius: var(--r-md); padding: 18px 22px; background: #fff; }
.callout h4 { margin-bottom: 6px; font-size: 17px; }
.callout p { color: var(--ink-3); font-size: 15px; }
.callout + .callout { margin-top: 12px; }
.section-dark .callout { background: rgba(255,255,255,.04); border-color: var(--line-dark); border-left-color: var(--red); }
.section-dark .callout p { color: var(--on-dark-2); }

.datagrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; }
.datagrid > div { background: #fff; padding: 22px; }
.datagrid b { display: block; font-size: clamp(26px, 3vw, 38px); font-weight: 800; letter-spacing: -.04em; color: var(--red); line-height: 1; }
.datagrid span { display: block; margin-top: 8px; font-size: 14px; color: var(--ink-3); }
.datagrid small { display: block; margin-top: 8px; font-size: 11.5px; color: var(--ink-4); }

.srcs { display: grid; gap: 6px; }
.srcs li { font-size: 13.5px; color: var(--ink-3); display: flex; gap: 8px; }
.srcs li::before { content: '→'; color: var(--red); }
.srcs a { text-decoration: underline; text-underline-offset: 2px; word-break: break-word; }
.srcs a:hover { color: var(--red); }

.mech { display: grid; grid-template-columns: 160px 1fr; gap: 20px; padding: 20px 0; border-top: 1px solid var(--line); align-items: start; }
.mech:last-child { border-bottom: 1px solid var(--line); }
.mech h4 { font-size: 18px; }
.mech .mech-tag { font-size: 12px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--red); }
.mech p { color: var(--ink-3); font-size: 15px; margin-top: 6px; }
.mech-meta { display: flex; gap: 18px; flex-wrap: wrap; margin-top: 10px; font-size: 13px; color: var(--ink-4); }
.mech-meta b { color: var(--ink); font-weight: 700; }

@media (max-width: 900px) { .datagrid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) {
  .datagrid { grid-template-columns: 1fr; }
  .datagrid > div { padding: 18px; }
  .mech { grid-template-columns: 1fr; gap: 8px; padding: 16px 0; }
  .callout { padding: 16px 18px; }
}

/* =============== макет in-stream shoppable-формата =============== */
.instream { position: relative; border-radius: var(--r-lg); overflow: hidden; background: #000; text-align: left; }
.is-video { position: relative; aspect-ratio: 16 / 9; overflow: hidden; }
.is-video > img { width: 100%; height: 100%; object-fit: cover; display: block; }
.is-video::after {
  content: ''; position: absolute; inset: auto 0 0 0; height: 58%;
  background: linear-gradient(180deg, transparent 0%, rgba(0,0,0,.30) 40%, rgba(0,0,0,.86) 100%);
  pointer-events: none;
}
.is-video > *:not(img) { position: absolute; z-index: 2; }

.is-badge {
  left: 14px; top: 14px; padding: 5px 10px; border-radius: var(--r-xs);
  background: rgba(0,0,0,.55); backdrop-filter: blur(6px);
  font-size: 11.5px; font-weight: 500; color: rgba(255,255,255,.92);
}
.is-skip {
  right: 14px; top: 14px; display: inline-flex; align-items: center; gap: 8px;
  padding: 7px 13px; border-radius: var(--r-pill); background: rgba(0,0,0,.5);
  border: 1px solid rgba(255,255,255,.22); backdrop-filter: blur(6px);
  font-size: 12px; font-weight: 600; color: #fff;
}
.is-skip svg { width: 11px; height: 11px; }

/* товарная карусель по нижней кромке видео */
.is-shelf { left: 0; right: 0; bottom: 52px; padding: 0 44px; }
.is-cards { display: grid; grid-template-columns: repeat(6, 1fr); gap: 8px; }
.is-arrow {
  position: absolute; top: 50%; transform: translateY(-50%); width: 28px; height: 28px;
  border-radius: 50%; border: 0; background: rgba(255,255,255,.92); color: #17181C;
  display: grid; place-items: center; box-shadow: 0 2px 10px rgba(0,0,0,.45);
}
.is-arrow:hover { background: #fff; }
.is-arrow svg { width: 12px; height: 12px; }
.is-arrow.prev { left: 6px; }
.is-arrow.next { right: 6px; }

.prod {
  display: flex; flex-direction: column; line-height: 1.2;
  background: #fff; border-radius: var(--r-sm); overflow: hidden; min-width: 0;
  border: 1.5px solid transparent; transition: border-color .16s, transform .16s, box-shadow .16s;
}
.prod:hover { transform: translateY(-3px); box-shadow: 0 10px 24px rgba(0,0,0,.5); }
.prod.is-active { border-color: var(--red); box-shadow: 0 8px 24px rgba(255,59,29,.4); }
.prod-thumb {
  display: block; width: 100%; aspect-ratio: 3 / 2; padding: 5px;
  background-color: #fff; background-repeat: no-repeat;
  background-position: center; background-size: contain; background-origin: content-box;
  border-bottom: 1px solid var(--line-2);
}
.prod-thumb[data-p="1"] { background-image: url('../../public/img/plan-1.webp'); }
.prod-thumb[data-p="2"] { background-image: url('../../public/img/plan-2.webp'); }
.prod-thumb[data-p="3"] { background-image: url('../../public/img/plan-3.webp'); }
.prod-thumb[data-p="4"] { background-image: url('../../public/img/plan-4.webp'); }
.prod-thumb[data-p="5"] { background-image: url('../../public/img/plan-5.webp'); }
.prod-thumb[data-p="6"] { background-image: url('../../public/img/plan-6.webp'); }
.prod-info { display: block; padding: 7px 8px 8px; }
.prod-name { display: block; font-size: 12px; line-height: 1.2; font-weight: 700; color: var(--ink); letter-spacing: -.01em; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.prod-price { display: block; font-size: 11.5px; line-height: 1.25; font-weight: 600; color: var(--ink-2); margin-top: 2px; white-space: nowrap; }
.prod-meta { display: block; font-size: 10.5px; line-height: 1.2; color: var(--ink-4); margin-top: 1px; white-space: nowrap; }
.prod.is-active .prod-price { color: var(--red); }

/* полоса управления плеером */
.is-controls { left: 0; right: 0; bottom: 0; padding: 0 14px 11px; }
.is-track { height: 3px; border-radius: 3px; background: rgba(255,255,255,.26); position: relative; margin-bottom: 9px; }
.is-track i { position: absolute; left: 0; top: 0; bottom: 0; width: 38%; border-radius: 3px; background: var(--red); }
.is-track i::after { content: ''; position: absolute; right: -4px; top: 50%; width: 9px; height: 9px; margin-top: -4.5px; border-radius: 50%; background: #fff; }
.is-track .dot { position: absolute; top: 50%; width: 6px; height: 6px; margin-top: -3px; border-radius: 50%; background: rgba(255,255,255,.8); }
.is-row { display: flex; align-items: center; gap: 12px; color: rgba(255,255,255,.8); }
.is-row svg { width: 15px; height: 15px; }
.is-time { font-size: 11.5px; font-variant-numeric: tabular-nums; }
.is-row .right { margin-left: auto; display: flex; align-items: center; gap: 13px; }

/* юридическая строка под плеером, как в реальном размещении */
.is-legal { padding: 10px 4px 0; font-size: 11.5px; color: rgba(255,255,255,.42); text-align: left; }
.is-caption { display: flex; align-items: center; gap: 8px; justify-content: center; margin-top: 12px; font-size: 13px; color: rgba(255,255,255,.55); }

@media (max-width: 1080px) {
  .is-cards { grid-template-columns: repeat(4, 1fr); }
  .prod:nth-child(n+5) { display: none; }
}
@media (max-width: 700px) {
  .is-shelf { bottom: 46px; padding: 0 30px; }
  .is-cards { grid-template-columns: repeat(3, 1fr); gap: 6px; }
  .prod:nth-child(n+4) { display: none; }
  .is-arrow { width: 24px; height: 24px; }
  .prod-info { padding: 6px 7px 8px; }
  .prod-name { font-size: 11px; }
  .prod-price { font-size: 10.5px; }
  .prod-meta { display: none; }
}
@media (max-width: 560px) {
  .hero .is-video { aspect-ratio: 1 / 1; } /* кадр выше, иначе полка закрывает сцену */
  .is-caption i { display: none; }
  .is-shelf { bottom: 40px; padding: 0 24px; }
  .is-cards { grid-template-columns: repeat(2, 1fr); gap: 6px; }
  .prod:nth-child(n+3) { display: none; }
  /* карточки компактнее, иначе полка закрывает весь кадр */
  .prod-thumb { aspect-ratio: 8 / 5; padding: 4px; }
  .prod-info { padding: 5px 7px 7px; }
  .prod-name { font-size: 11px; }
  .prod-price { font-size: 10.5px; margin-top: 1px; }
  .prod-meta { display: none; }
  .is-arrow { width: 22px; height: 22px; }
  .is-arrow svg { width: 10px; height: 10px; }
  .is-controls { padding: 0 10px 8px; }
  .is-badge, .is-skip { font-size: 10.5px; padding: 4px 9px; }
  .is-legal { font-size: 10.5px; padding-top: 8px; }
}

/* =============== направления: тот же плеер, что в герое, под разные отрасли =============== */
.verts { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
.vert { background: var(--grey-150); border-radius: var(--r-xl); overflow: hidden; display: flex; flex-direction: column; transition: transform .2s; }
.vert:hover { transform: translateY(-4px); }
.vert-player { padding: 16px 16px 0; }
.vert-body { background: #fff; margin-top: 16px; padding: 20px 22px 22px; flex: 1; }
.vert-body h3 { font-size: 21px; letter-spacing: -.03em; margin-bottom: 6px; }
.vert-body p { color: var(--ink-3); font-size: 14.5px; }

/* уменьшенная копия плеера: три карточки вместо шести и более мелкая обвязка */
.vert .is-video { aspect-ratio: 3 / 2; background: #0B0B0C; }
.vert .is-cards { grid-template-columns: repeat(3, 1fr); gap: 6px; }
.vert .prod:nth-child(n+4) { display: none; }
.vert .is-shelf { bottom: 46px; padding: 0 34px; }
.vert .is-arrow { width: 24px; height: 24px; }
.vert .is-arrow svg { width: 10px; height: 10px; }
.vert .is-arrow.prev { left: 4px; } .vert .is-arrow.next { right: 4px; }
.vert .prod-thumb { aspect-ratio: 2 / 1; padding: 4px; }
.vert .prod-info { padding: 6px 7px 7px; }
.vert .prod-name { font-size: 11.5px; }
.vert .prod-price { font-size: 11px; margin-top: 1px; }
.vert .prod-meta { font-size: 10px; }
.vert .is-badge, .vert .is-skip { font-size: 10.5px; padding: 4px 9px; }
.vert .is-skip svg { width: 9px; height: 9px; }
.vert .is-controls { padding: 0 10px 9px; }
.vert .is-row svg { width: 13px; height: 13px; }
.vert .is-time { font-size: 10.5px; }
.vert .is-legal { font-size: 10.5px; padding: 9px 2px 0; color: var(--ink-4); }

/* карточка «и другие» — без плеера, списком отраслей */
.vert-more { background: #0E0E10; color: #fff; border-radius: var(--r-xl); padding: 28px 30px; display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.vert-more h3 { font-size: 22px; letter-spacing: -.03em; margin-bottom: 6px; }
.vert-more p { color: rgba(255,255,255,.6); font-size: 14.5px; max-width: 40ch; }
.vert-more .pill-row { flex: 1; min-width: 260px; }
.vert-more .pill { background: rgba(255,255,255,.07); border-color: rgba(255,255,255,.14); color: rgba(255,255,255,.82); }

@media (max-width: 900px) { .verts { grid-template-columns: 1fr; } }
@media (max-width: 560px) {
  .vert-player { padding: 12px 12px 0; }
  .vert-body { margin-top: 12px; padding: 16px 18px 18px; }
  .vert-body h3 { font-size: 19px; }
  .vert .is-cards { grid-template-columns: repeat(2, 1fr); }
  .vert .prod:nth-child(n+3) { display: none; }
  .vert .prod-meta { display: none; }
  .vert-more { padding: 20px; gap: 18px; }
}

/* миниатюры карточек по отраслям — единая линейная графика */
.t-plan-1 { background-image: url('../../public/img/plan-1.webp'); }
.t-plan-2 { background-image: url('../../public/img/plan-2.webp'); }
.t-plan-4 { background-image: url('../../public/img/plan-4.webp'); }
.t-car-1  { background-image: url('../../public/img/th-car-1.webp'); }
.t-car-2  { background-image: url('../../public/img/th-car-2.webp'); }
.t-good-1 { background-image: url('../../public/img/th-good-1.webp'); }
.t-good-2 { background-image: url('../../public/img/th-good-2.webp'); }
.t-route-1 { background-image: url('../../public/img/th-route-1.webp'); }
.t-route-2 { background-image: url('../../public/img/th-route-2.webp'); }

/* =============== источники данных для таргетинга =============== */
.srcs-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.src-card {
  background: rgba(255,255,255,.045); border: 1px solid rgba(255,255,255,.11);
  border-radius: var(--r-xl); padding: 26px 26px 24px; display: flex; flex-direction: column; gap: 12px;
  transition: border-color .18s, background .18s, transform .18s; height: 100%;
}
.src-card:hover { border-color: rgba(255,59,29,.55); background: rgba(255,255,255,.07); transform: translateY(-3px); }
/* крупный номер вместо иконки: тот же приём, что у больших цифр в статистике,
   но с градиентной заливкой текста — читается как акцент, а не как декор */
.src-num {
  font-size: 58px; font-weight: 800; line-height: .9; letter-spacing: -.06em;
  font-variant-numeric: tabular-nums;
  background: var(--grad-red); -webkit-background-clip: text; background-clip: text;
  color: transparent; -webkit-text-fill-color: transparent;
  margin-bottom: 2px;
}
.src-card h3 { font-size: 19px; letter-spacing: -.025em; color: #fff; }
.src-card p { color: rgba(255,255,255,.6); font-size: 14.5px; }
.src-card .pill-row { margin-top: auto; padding-top: 6px; }
.src-card .pill { background: rgba(255,255,255,.06); border-color: rgba(255,255,255,.13); color: rgba(255,255,255,.72); font-size: 12.5px; padding: 5px 11px; }

@media (max-width: 1080px) { .srcs-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px) { .srcs-grid { grid-template-columns: 1fr; } .src-card { padding: 20px; } .src-num { font-size: 48px; } }

/* =============== как происходит запуск: липкая шкала шагов =============== */
.flow { display: grid; grid-template-columns: 150px 1fr; gap: 48px; align-items: start; }

/* левая колонка с номерами: липнет и подсвечивает текущий шаг */
.flow-rail { position: sticky; top: 140px; display: grid; gap: 14px; }
.flow-rail button {
  border: 0; background: none; padding: 0; text-align: left; cursor: pointer;
  font-size: 46px; font-weight: 800; line-height: 1; letter-spacing: -.05em;
  font-variant-numeric: tabular-nums; color: var(--ink-4);
  opacity: .28; filter: blur(3px); transform-origin: left center;
  transition: opacity .35s, filter .35s, color .35s, transform .35s;
}
.flow-rail button:hover { opacity: .55; filter: blur(1px); }
.flow-rail button[aria-current="true"] {
  opacity: 1; filter: none; transform: scale(1.24);
  background: var(--grad-red); -webkit-background-clip: text; background-clip: text;
  color: transparent; -webkit-text-fill-color: transparent;
}
.flow-rail .rail-line { height: 2px; border-radius: 2px; background: var(--line); margin: 4px 0 4px 2px; width: 34px; }

/* правая колонка: шаги */
.flow-steps { display: grid; gap: 96px; }
.flow-step { display: grid; gap: 20px; scroll-margin-top: 140px; }
.flow-step .st-tag {
  justify-self: start; font-size: 11.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  color: var(--red); padding: 5px 12px; border-radius: var(--r-pill); background: var(--red-soft);
}
.flow-step h3 { font-size: clamp(24px, 2.6vw, 34px); letter-spacing: -.032em; }
.flow-step p { color: var(--ink-3); font-size: 16.5px; max-width: 62ch; }
.flow-step ul { display: grid; gap: 9px; margin-top: 2px; }
.flow-step ul li { display: flex; gap: 10px; align-items: flex-start; font-size: 15px; color: var(--ink-2); }
.flow-step ul li::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--red); margin-top: 8px; flex: 0 0 6px; }
.flow-shot {
  margin-top: 6px; border-radius: var(--r-xl); overflow: hidden; background: #0B0B0C;
  border: 1px solid var(--line); box-shadow: var(--sh-md);
}
.flow-shot img { width: 100%; display: block; }

/* номер шага внутри карточки — виден только на узком экране */
.flow-step .st-num { display: none; }

@media (max-width: 900px) {
  .flow { grid-template-columns: 1fr; gap: 0; }
  .flow-rail { display: none; }
  .flow-steps { gap: 56px; }
  .flow-step .st-num {
    display: block; font-size: 40px; font-weight: 800; line-height: 1; letter-spacing: -.05em;
    background: var(--grad-red); -webkit-background-clip: text; background-clip: text;
    color: transparent; -webkit-text-fill-color: transparent;
  }
  .flow-step h3 { font-size: 23px; }
  .flow-step p { font-size: 15.5px; }
}
.launch-foot { display: flex; align-items: center; justify-content: space-between; gap: 20px; flex-wrap: wrap; margin-top: 64px; padding-top: 32px; border-top: 1px solid var(--line); }
.launch-foot p { color: var(--ink-3); font-size: 15px; max-width: 58ch; }
@media (max-width: 620px) { .launch-foot { margin-top: 40px; } .launch-foot .btn { width: 100%; } }

/* =============== кейсы: горизонтальный слайдер =============== */
.cases-head { display: flex; align-items: flex-end; justify-content: space-between; gap: 24px; flex-wrap: wrap; margin-bottom: 28px; }
.cases-head h2 { margin-bottom: 10px; }
.cases-head p { color: var(--ink-3); max-width: 60ch; }
.slider-nav { display: flex; gap: 8px; }
.slider-nav button {
  width: 46px; height: 46px; border-radius: 50%; border: 1px solid var(--line); background: #fff;
  display: grid; place-items: center; color: var(--ink); transition: .16s;
}
.slider-nav button:hover:not(:disabled) { border-color: var(--red); color: var(--red); }
.slider-nav button:disabled { opacity: .32; cursor: default; }
.slider-nav svg { width: 16px; height: 16px; }

.slider { overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; -ms-overflow-style: none; }
.slider::-webkit-scrollbar { display: none; }
.slider-track { display: flex; gap: 16px; padding-bottom: 4px; }
.case-slide {
  flex: 0 0 386px; scroll-snap-align: start; background: #fff; border: 1px solid var(--line);
  border-radius: var(--r-xl); padding: 24px; display: flex; flex-direction: column; gap: 14px;
  transition: border-color .18s, box-shadow .18s;
}
.case-slide:hover { border-color: var(--red-line); box-shadow: var(--sh-md); }
.cs-top { display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.cs-period { font-size: 12.5px; color: var(--ink-4); }
.cs-place { font-size: 15.5px; font-weight: 600; letter-spacing: -.015em; }
.cs-main { padding: 16px 0 14px; border-top: 1px solid var(--line-2); border-bottom: 1px solid var(--line-2); }
.cs-val { display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; }
.cs-val b { font-size: 44px; font-weight: 800; letter-spacing: -.045em; line-height: 1; color: var(--red); font-variant-numeric: tabular-nums; }
.cs-val s { font-size: 15px; color: var(--ink-4); }
.cs-label { margin-top: 7px; font-size: 13.5px; color: var(--ink-3); }
.cs-sub { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.cs-sub b { display: block; font-size: 19px; letter-spacing: -.02em; font-variant-numeric: tabular-nums; }
.cs-sub span { display: block; margin-top: 2px; font-size: 12.5px; color: var(--ink-3); }
.case-slide > p { color: var(--ink-3); font-size: 14px; margin-top: auto; }
.cs-src { font-size: 11.5px; color: var(--ink-4); margin-top: 10px !important; padding-top: 10px; border-top: 1px solid var(--line-2); }

.slider-progress { height: 3px; border-radius: 3px; background: var(--line); margin-top: 22px; position: relative; overflow: hidden; }
.slider-progress i { position: absolute; left: 0; top: 0; bottom: 0; border-radius: 3px; background: var(--grad-red); transition: transform .18s, width .18s; }

@media (max-width: 620px) {
  .case-slide { flex-basis: 84vw; padding: 20px; }
  .cs-val b { font-size: 38px; }
  .slider-nav { display: none; }
}

/* =============== панель заявки, выезжает справа =============== */
.drawer { position: fixed; inset: 0; z-index: 200; visibility: hidden; }
.drawer.is-open { visibility: visible; }
.drawer-overlay {
  position: absolute; inset: 0; background: rgba(0,0,0,.55); backdrop-filter: blur(3px);
  opacity: 0; transition: opacity .3s ease;
}
.drawer.is-open .drawer-overlay { opacity: 1; }
.drawer-panel {
  position: absolute; top: 0; right: 0; bottom: 0; width: min(430px, 100%);
  background: #fff; box-shadow: -30px 0 80px rgba(0,0,0,.35);
  transform: translateX(100%); transition: transform .34s cubic-bezier(.2,.7,.3,1);
  overflow-y: auto; padding: 26px 28px 32px; display: flex; flex-direction: column;
}
.drawer.is-open .drawer-panel { transform: none; }
@media (prefers-reduced-motion: reduce) {
  .drawer-overlay, .drawer-panel { transition: none; }
}
.drawer-top { display: flex; align-items: flex-start; justify-content: space-between; gap: 16px; margin-bottom: 6px; }
.drawer-top h2 { font-size: 26px; letter-spacing: -.03em; }
.drawer-close {
  flex: 0 0 38px; width: 38px; height: 38px; border-radius: 50%; border: 1px solid var(--line);
  background: #fff; display: grid; place-items: center; color: var(--ink-3); transition: .16s;
}
.drawer-close:hover { border-color: var(--red); color: var(--red); }
.drawer-close svg { width: 15px; height: 15px; }
.drawer-lead { color: var(--ink-3); font-size: 14.5px; margin-bottom: 20px; }
.drawer form { display: flex; flex-direction: column; }
.drawer .field { margin-bottom: 14px; }
.drawer .btn { margin-top: 4px; }
.drawer-note { font-size: 12px; color: var(--ink-4); margin-top: 12px; }
.drawer-contact { margin-top: auto; padding-top: 22px; border-top: 1px solid var(--line-2); font-size: 13.5px; color: var(--ink-3); }
.drawer-contact a { color: var(--ink); font-weight: 600; }
.drawer-contact a:hover { color: var(--red); }

/* экран успеха */
.drawer-done { display: none; flex-direction: column; gap: 12px; padding: 8px 0; }
.drawer.is-done .drawer-done { display: flex; }
.drawer.is-done form, .drawer.is-done .drawer-lead { display: none; }
.drawer-done .ok {
  width: 52px; height: 52px; border-radius: 50%; background: var(--grad-red);
  display: grid; place-items: center; margin-bottom: 4px;
}
.drawer-done .ok svg { width: 24px; height: 24px; }
.drawer-done h3 { font-size: 21px; letter-spacing: -.025em; }
.drawer-done p { color: var(--ink-3); font-size: 14.5px; }

@media (max-width: 560px) {
  .drawer-panel { width: 100%; padding: 20px 18px 26px; }
  .drawer-top h2 { font-size: 23px; }
}

/* отслеживание: коллаж интерфейсов */
.track-collage { display: flex; align-items: flex-start; gap: 20px; max-width: 1160px; margin: 0 auto; }
.tc-col { display: flex; flex-direction: column; gap: 20px; min-width: 0; }
.tc-col-a { flex: 0 0 47%; }
.tc-col-b { flex: 0 0 21%; }
.tc-col-c { flex: 1 1 auto; }
.track-collage img { width: 100%; height: auto; display: block; }
.track-notes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 52px; max-width: 1160px; margin-inline: auto; }
.track-notes h3 { font-size: 16px; letter-spacing: -.015em; color: #fff; margin-bottom: 8px; }
.track-notes p { font-size: 14.5px; line-height: 1.55; color: var(--on-dark-2); }
@media (max-width: 1000px) {
  .track-collage { flex-wrap: wrap; }
  .tc-col-a { flex: 1 1 58%; }
  .tc-col-b { flex: 1 1 34%; }
  .tc-col-c { flex: 1 1 100%; flex-direction: row; }
  .tc-col-c img { width: calc(50% - 10px); }
}
@media (max-width: 640px) {
  .track-collage { flex-direction: column; }
  .tc-col, .tc-col-a, .tc-col-b, .tc-col-c { flex: 1 1 auto; width: 100%; flex-direction: column; }
  .tc-col-c img { width: 100%; }
  .track-notes { grid-template-columns: 1fr; gap: 22px; margin-top: 34px; }
}

.hp-field { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; pointer-events: none; }
.form-error { margin-top: 12px; font-size: 14px; color: #FF6B57; }
.form-ok.is-error { color: #FF6B57; }